sending it back to the factory for freshpower coat and hardware/bearings

No worries. Geez $550 paid pretty much double that for them. Its really up to you. As long as you know that they do dent and you're okay with that, then they're great. If you run really low pressure than look elsewhere. I personally like them a lot, but I do need to replace the rims this year. 440 hubs are some of the best out there, ratchet drive and super easy to service. The triple gauge spokes are heavy duty and keep everything true.